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Why “Correct” doesn’t cut it in Global SEM
This is a cautionary tale for Search Marketers, don’t worry, it has a happy ending. Imagine you’re selling a new adhesive product that will revolutionize the market currently dominated by Scotch Tape...
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Global Search Engine Marketing (SEM) Lessons from CNN en Español
In 2008, I wrote a piece about marketing to multilinguals which caught the eye of Joe Kutchera, the author of Latino Link and Director of Digital Marketing at Acento. What followed was an enlightening,...
View ArticleCrowdsourcing, search and social media mean the end of translation?
Apocalyptic Panic about the end of Translation? Last month I gave a talk at Ignite NYC about what I’m calling Translation 2.0. Yes, this is still the business of translation we’re all familiar with...
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